High-Paying Chief Marketing Officer (CMO) Job at 11 House in Singapore: Ultimate Career & How to Apply Guide
The Food and Beverage (F&B), luxury dining, and multi-outlet hospitality sectors across Southeast Asia are undergoing a major evolution. Driven by data-driven customer relationship management (CRM), digital ecosystem integration, and omnichannel brand positioning, modern restaurant management requires executive leadership that bridges creative brand building with strict financial discipline.
11 House Pte. Ltd., a premier F&B enterprise based at VivoCity (Maritime Square, Central Region, Singapore), is actively recruiting a high-caliber Chief Marketing Officer (CMO).
Designed for senior marketing executives with 10 to 12+ years of leadership experience across large-scale restaurant chains, hospitality groups, or recognized consumer brands, this executive role carries direct responsibility for brand positioning, customer acquisition, multi-outlet traffic generation, and scalable business expansion across the Singapore market and beyond.
This comprehensive, executive-grade career guide outlines the position's strategic responsibilities, candidate specifications, F&B marketing models, and a step-by-step application roadmap for C-suite applicants.
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| Chief Marketing Officer (CMO) |
Executive Overview & Job Specification Snapshot
Strategic Vision: Why F&B Executive Marketing Demands C-Suite Discipline
Managing marketing at the executive level for a high-volume F&B entity in Singapore’s competitive dining landscape requires far more than tactical social media management or influencer outreach. The Chief Marketing Officer at 11 House Pte. Ltd. serves as a primary commercial growth engine, aligning marketing investments directly with outlet foot traffic, table turnover, average spend per head, and Customer Lifetime Value (CLV).
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| CHIEF MARKETING OFFICER COMMERCIAL FLYWHEEL |
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| 1. Brand Strategy ──► Clear Market Positioning & Identity Architecture |
| 2. Customer Acquisition──► Omnichannel Campaigns, Digital Ads, & KOL Partnerships|
| 3. Traffic Optimization──► Syncing Marketing Campaigns with Outlet Operations |
| 4. Retention & CRM ──► Membership Programs, LTV Growth, & Repeat Visits |
| 5. Revenue Analytics ──► Tracking ROI, Marketing P&L, & Expansion Scalability |
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Core Commercial Pillars
Omnichannel Brand Building: Establishing a strong brand narrative, visual identity, and strategic market positioning that sets the restaurant concept apart from competitors in high-traffic hubs like VivoCity.
Operationally Integrated Traffic Generation: Coordinating marketing campaigns closely with the Chief Operating Officer (COO) and culinary teams to ensure campaigns translate directly into physical outlet traffic, increased seating capacity utilization, and bottom-line margin expansion.
Data-Driven CRM & Loyalty Ecosystems: Building automated membership, loyalty, and customer segmentation platforms that convert one-time visitors into high-frequency repeat patrons, maximizing lifetime value.
Scalable Expansion Architecture: Establishing standardized, repeatable marketing playbooks for new venue launches, seasonal menu campaigns, and future multi-outlet geographical expansion.
Executive Responsibilities & Operational Scope
As Chief Marketing Officer, your leadership covers four core strategic areas:
1. Brand Strategy, Positioning, & Integrated Campaigns
Formulate and execute the company’s long-term corporate marketing, brand identity, and customer growth roadmap.
Lead major seasonal brand campaigns, menu launches, and high-impact venue opening campaigns across digital, PR, outdoor media, and strategic partnerships.
Manage public relations, corporate communications, and crisis reputation management across all media channels.
2. Digital Ecosystem & Data-Driven CRM
Oversee the end-to-end digital ecosystem, including web properties, online booking engines, digital ordering platforms, performance marketing channels, and social communities.
Establish data segmentation, customer feedback loops, and automated CRM triggers that boost customer retention and average transaction value.
3. Team Leadership & Agency Oversight
Build, mentor, and direct a internal marketing division spanning digital strategy, content creation, social media management, CRM analytics, PR, and graphic design.
Select and manage external media buying agencies, creative boutiques, PR firms, and digital technology partners to ensure maximum operational efficiency and return on investment (ROI).
4. Financial Accountability & P&L Alignment
Take full ownership of the corporate marketing budget, resource allocation, campaign P&L, and customer acquisition cost (CAC) metrics.
Build marketing dashboards, executive KPIs, and revenue attribution systems to present clear performance metrics to the Board of Directors and executive leadership team.
Candidate Qualifications & Leadership Profile
11 House Pte. Ltd. maintains rigorous hiring benchmarks for this senior C-suite position:
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| EXECUTIVE ELIGIBILITY PROFILE |
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| 1. Overall Experience: 10 to 12+ years of progressive marketing experience |
| 2. Leadership History: 5+ years in senior executive roles (CMO / Director) |
| 3. Sector Track Record: Large restaurant chains, hospitality, or top consumer brands|
| 4. Strategic Expertise: Multi-outlet campaigns, CRM/loyalty, CAC/LTV analytics|
| 5. Market Familiarity: Deep understanding of Singapore's F&B & consumer landscape|
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Required Credentials Checklist
Proven F&B / Hospitality Track Record: Extensive history leading marketing organizations within established restaurant chains, multi-outlet dining groups, major hotel hospitality brands, or high-volume consumer goods enterprises.
Demonstrated Budget & P&L Management: Proven history managing substantial marketing budgets and tying marketing expenditures directly to revenue growth, net profits, and measurable ROI.
Multi-Outlet Expansion Mastery: Experience designing, launching, and scaling marketing frameworks across multiple physical locations, including new outlet openings and regional market entries.
Commercial & Analytical Acumen: Advanced capability in customer data analytics, revenue management, performance marketing attribution, and strategic market research.
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| Chief Marketing Officer (CMO) |
Step-by-Step Application Guide: How to Apply
Executive applicants seeking consideration for the Chief Marketing Officer (CMO) vacancy at 11 House Pte. Ltd. should follow this structured submission roadmap:
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| HOW TO APPLY STEP-BY-STEP |
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| [Step 1: Conduct Due Diligence & Dossier Audit] |
| Review 11 House Pte. Ltd.'s footprint at VivoCity & gather campaign metrics. |
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| [Step 2: Optimize Executive CV & Case Portfolio] |
| Highlight revenue impact, CAC/LTV improvements, & multi-outlet launch data. |
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| [Step 3: Draft an Executive Cover Statement] |
| Draft a strategic letter outlining your approach to F&B commercial growth. |
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| [Step 4: Submit Application Package] |
| Submit your dossier through official recruitment portals or direct HR channels.|
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Step 1: Prepare Your Executive Dossier
Ensure your application packet contains:
An executive resume detailing your career progression, P&L management history, and team scale across the F&B/hospitality sectors.
A portfolio or summary outlining key campaigns, multi-outlet expansion metrics, CRM loyalty growth statistics, and ROI achievements from previous roles.
Step 2: Draft an Executive Cover Statement
Sample Executive Application Template
Subject: Executive Application: Chief Marketing Officer (CMO) - [Your Name]
Dear Board of Directors & Executive Hiring Committee,
I am writing to express my interest in the Chief Marketing Officer (CMO) position at 11 House Pte. Ltd. (VivoCity, Singapore). With over [X] years of progressive marketing leadership across multi-outlet restaurant chains and luxury hospitality groups, I specialize in connecting brand strategy directly with foot traffic, customer lifetime value, and measurable revenue expansion.
Core Leadership Achievements:
Revenue & Growth Strategy: Scaled multi-unit F&B operations across Singapore by designing integrated campaigns that increased total cover counts by [X]% and average spend per head by [X]%.
Digital & CRM Transformation: Built an automated customer loyalty and CRM ecosystem from the ground up, expanding active membership to [X] members and driving a [X]% increase in repeat visits.
Commercial Alignment: Managed annual marketing budgets exceeding $[X]M while working closely with operations teams to ensure campaign execution translated directly into outlet profitability.
I am eager to discuss how my commercial background and strategic vision align with 11 House Pte. Ltd.'s growth plans in Singapore.
Sincerely,
[Your Full Legal Name]
Phone: [Your Contact Number]
Email: [Your Email Address]
LinkedIn: [Your Profile URL]
Direct Employer Notice
Direct Recruitment Channel: Applications should be submitted through official recruitment portal listings for 11 House Pte. Ltd. (Registration No. foreign company) or verified executive talent acquisitions channels in Singapore.
Candidate Security: Professional executive recruitment processes do not charge candidate application fees.
Apply directly to secure your executive leadership position as Chief Marketing Officer with 11 House Pte. Ltd. in Singapore!